Problems = Businesses


Every problem you see is an opportunity to start a business. Every problem has in it a business idea, depending on your perspective. You can either get overwhelmed by the problem or get inspired by it. You can either see how big the problem is or see a big opportunity in it.
The best businesses are those that solve problems for the most people. Everyone has problems and that’s why they give money in exchange for the solutions they get. If you want money, solve a problem. If you want more money, then solve more problems because you only get paid for the problems you solve for other people.
The hospital business is a product of the medical problems people have.
The fast food business is a product of the hunger problems people have coupled with the fact that they want it fast.
The telecommunications business is a product of communication problems
The automobile business is a product of the problem of mobility.
Every business is always a product of a problem. Have you ever walked into a supermarket only to find a product that doesn’t solve any problem with a price tag on it?
I don’t think so.
Every product solves a problem. That’s why it’s called a product. It might not solve the kind of problems that you have but it sure solves a problem.
Abraham Maslow classified the needs of humans into five categories. Starting from the lowest they are;
Physiological needs; the need for food, and basic survival
Safety needs; shelter and security
Social needs; the need to feel accepted, to be loved etc.
Esteem needs; the need to feel good and important.
Self actualisation needs; the need for fulfilment in life.
Every one of these needs represents problems; Problems that plague the different classes of people in our society; problems which also represent businesses.
The automobile business might not solve the problems on the first and second categories of needs, that is, the physiological and safety level of needs, but it sure solves the problems at the other levels of needs.
The Perfumery business might not also make a lot of sense to someone who’s concerned about food or basic survival at the level of physiological needs but someone with esteem needs who wants to feel good and important needs such a business to be in operation.
Whatever category of needs you decide to focus on, one thing you should know is that problems equal businesses. The only person in business is the person that is solving a problem. Without a solution to offer to the right kind of people you’re not in business. The easiest way to generate ideas for businesses is to provide solutions for one or more of these categories of needs. It’s that easy.
We all pay people everyday for solving problems for us.
Whether it’s the eatery for solving our hunger problem, the telecommunications company for solving our communications problem or what-so-ever problem it is.
There are about 150 million people in Nigeria, over 6 billion people on our planet and they all have problems. Problems that could become great businesses.
Take an inventory of most of the problems you pay for everyday or from time to time and ask yourself; which of these problems can I solve for myself and others?
The answer to that question is both a discovery of your purpose and your business because every problem represents a business which makes you and our world a better place. It changes our world because even the act of setting up a business is the solution to the problem of unemployment, for as the business grows it goes beyond just solving problems of people in terms of providing goods or services, it also employs more people, thereby taking more people off the streets.
Get a business today. Solve a problem.


About The Author

Ezekiel Solesi is the CEO of LIMBsimple a company which means Life, Investing, Money and Business made simple. He hosts the monthly LIMBsimple's Enterprise Development Conference (#EDCAbuja) at the Transcorp Hilton Abuja in partnership with the Abuja Literary Society (ALS). The Author of The Game of Money, a trainer on issues bothering on entrepreneurship, personal and business effectiveness, customer service etc. with a reputable clientele which includes NGOs, foremost Banks and other corporate organizations.

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