The training tagged “Succeed Online” is part of effort by the online search engine to assist small and medium business owner in the country to make better use of the internet in reaching more customers and meeting their business goals.
Speaking on the training, Marketing Manager for SME products at Google Nigeria, Bunmi Banjo, said the objective of the free online training series is to educate small and medium business owners on crucial tips that would help them boost the impact of their online presence.
She pointed out that it is not enough to have a business website but that the owner ought to understand some tips on how best to put such websites into use.
She also said business owners with websites can benefit from a comprehensive online presence which includes good use of social media and listings, blogs among others at no cost.
The Succeed Online training series is part of the Get Nigerian Businesses Online programme (GNBO) launched in September 2011. The initiative has so far enabled over 25,000 SMEs in Nigeria to build their own websites for free.
The programme is a joint initiative by Google and partners such as Ecobank to help SMEs create their first websites and help them make the most of the opportunities offered by the Internet.
Participants of the Succeed Online programme are current GNBO website owners who have expressed interest in enhancing their online presence.
Some of the topics to be covered in the training session include how to use platforms such as Google Trader to list various products and services for immediate sale; how to use social media and YouTube videos to interact with customers and get valuable feedback for improving their businesses and how to use Google’s ‘Insight for Search’ to improve the content of their websites, among others.